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Special Report: Women in Events 2015
Abby Green, Head of Private Events at JP Morgan Chase In our annual state of the union for women, 28 of the industry’s top trailblazers talk about what it takes to survive and thrive in the world of...
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GitHub Universe Adds a Tactile Vibe to its User Conference
When it comes to technology conferences, with their thousands of attendees, hundreds of sessions and A-list entertainment, the mantra is usually go big or go home. But smaller tech conferences, like...
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How the UFC Dominated Las Vegas with a High-Tech Takeover
What happens in Vegas stays in Vegas—unless you’re the Ultimate Fighting Championship. The mixed martial arts brand did anything but keep quiet in Sin City from July 7-12 during International Fight...
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Special Report: The 2015 Event Technology Awards
When it comes to creating thrills, chills and frictionless attendee experiences, Disney typically sets the bar. But this year’s Event Technology Award winners prove that the experiential industry can...
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How Microsoft’s Ignite Conference Consolidated Six Events into One
Inside the methodology and the motivation with head of events Scott Schenker Scott Schenker, Head of Events The subject line on the email only contained two words: One Microsoft. But the impact of the...
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Special Report: Super Bowl 50
Super Bowl 50 may have taken place, officially, at Levi’s Stadium in Santa Clara, but for football fans and brands, San Francisco was ground zero for experiential before the big game. The city played...
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Why Chobani is Counting on Experiential to Grow its Business
Chobani CMO Peter McGuinness is banking on experiential marketing to grow both his brand—and the $8 billion yogurt category Peter McGuinness has a lot on his plate—and we’re not just talking about the...
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The 2016 Fab 50: Introducing the Industry’s Top Builders
The top fabricators serving the event and trade show industry They call it a “good problem” to have—when an industry is on such an upswing that there are more partners to choose from than ever...
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Fab 50 2016: Inside Six Inspiring Installations
In an effort to make your exhibit partner selection process less painful and more informed, we recently served up our fourth Fab 50, the only editorial listing of top exhibit builders in North America....
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2020 Grand Ex Award: Taco Bell, Edelman, UEG and the Best Campaign of the Year
Taco Bell treats fans to a once-in-a-lifetime ‘tacoasis’ that fueled appetites, brand affinity—and sales Most Taco Bell fans only spend an average of three minutes and 55 seconds visiting their...
View ArticleIntroducing the 2021 Dream Team…The Sharpest Minds in B-to-B Events
In a year marked by uncertainty, one thing’s for sure: the b-to-b event marketing world is in good hands. As we spoke to the nine marketers honored in this, our sixth annual B-to-B Dream Team feature,...
View ArticleThe 2021 It List: Recognizing the Top 100 Event Agencies
Our annual guide to the top 100 agencies serving the event marketing industry It’s year two of a global pandemic that has systematically, with every wave, challenged the event industry and stretched...
View ArticleMeet This Year’s Participants: Women in Events 2021
The last 21 months have proven that the challenges women in the event marketing industry face are unique and constantly evolving. In the latest “Women in the Workplace” report, Leanin.org and McKinsey...
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Grand Ex 2021: Visible Earns Campaign of the Year for ‘Red Rocks Unpaused’
How Verizon’s all-digital phone service brand set the stage for a new era of digital + live campaigns Visible launched its brand in 2018 by making good on a billboard typo that promised consumers...
View ArticleExperiential in Color 2022: Sharing Diverse Perspectives
In our second annual Experiential in Color program, we talk with 16 rising stars across the brand and agency sides of the business about industry trends, inclusive campaigns, and what it really means...
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Grand Ex 2022: Riot Games Unlocks the Best Campaign of the Year with ‘RiotX...
Riot Games’ foray into entertainment experiences helps the industry rethink the role of hybrid—while masterfully writing a new chapter for its legacy esports IP, League of Legends Riot Games’ League of...
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Live From San Diego: Six Can’t-miss Comic-Con Activations
We hatched dragon eggs. We had our personal and work lives “severed.” We danced in a vampire night club. Only at San Diego Comic-Con do these kinds of phrases make sense. And EM was lucky enough to be...
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